Conference

Designing and Executing an e-Strategy for Authors: A Publisher and Agency Perspective

Creating an effective online marketing and publicity strategy for authors is the new mandate for short term book promotion and long term brand-building. The challenge lies in engaging existing online communities as well deciding when and where it’s appropriate to build a community, and how best to deploy an author’s time and energy. This panel offers diverse perspectives on how to create scalable strategies for a range of fiction and nonfiction authors.

Charlotte Abbott – Publishing journalist and digital content strategist (moderator)

Kathleen Schmidt – Shreve Williams Public Relations, Director of Publicity and Digital Media

Ron Hogan – Houghton Mifflin Harcourt, Director of E-Strategy

Jason Ashlock – Principal, Moveable Type Literary Agency